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WOFTAM
No Comments »There is nothing I hate more than seeing club owners pour their money down the drain with WOFTAM’S.
And now you’re wondering…
“What the heck is a WOFTAM, and am I pouring my hard earned cash in one”?
A WOFTAM is any club marketing activity that is a;
WASTE OF FLIPPIN’ TIME AND MONEY!
Stop wasting your flippin’ time [...]
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7 ways to out market your competition
No Comments »Lesson #1. BE CONSISTENT!
Are you consistent in the look and feel of your marketing?
Are you consistently marketing everyday? Lesson #1 is to be consistent in your marketing and not giving an inch to your competitors. Always battle for your territory… and never give an inch.
Lesson #2. It’s All Abut THEM
Do your beautiful, award-winning marketing materials [...]
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12 Lucky tips for running a great lead box promotion
No Comments »Tip #1. Location, Location, Location
Place boxes in high traffic locations such as front counter reception areas where you believe there is a high likelihood that people who are thinking about fitness may visit. Remember to place boxes in your ClubZONE area so that you are better able to target prospects that live or work [...]
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The 10 Commandments of Front Counter Service
No Comments »You can only make a first impression once. In business, that impression usually starts at the front desk counter or on the phone.
A question I get all the time is “what are your suggestions for improving health club Customer Service?” The answer I give them is to set up your clubs customer service standards [...]
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Connect Four – The 4 levels of knowing your members
No Comments »How well do you know your members?
I call them the Connect Four levels of knowing your members. These are also ordered by importance. As part of any club induction, staff should be trained to know the how, and why of Connect Four.
1.You know their name
2.You know their training goals
3.You know something about what [...]
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The 11 fatal flaws that owners make when opening a new gym
No Comments »1.Fitness industry ignorance
Many people dream of opening a fitness club. And why not? A gym business changes lives and helps others in a positive way. You can leverage a high feel good factor being involved in something worthwhile like a fitness centre as opposed to opening a fast food or selling donuts. [...]
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How to tell whether your gym is fighting fit or out of shape
No Comments »Think of a gym business as a car that needs to move toward a destination each day.
For a smooth running healthy car, the engine needs oil, gas, battery and a cooling system to move it along. The engine for a gym is the system that drives it toward it’s business goals and financial targets.
The [...]
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Dumb and Dumber
No Comments »Here’s my definition…
Gym owners buying fitness equipment they don’t need…
With money they don’t have…
To impress members who don’t care!
How much fitness equipment is enough?
Most clubs I visit look more like equipment storage… full of machines… than places to move about and exercise. How can you workout in room chock full of gear [...]
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