His entry into the fitness industry was almost by accident, after he decided to purchase the local gym, which was on the verge of bankrupcy.

Before entering the fitness industry, Marlin Dean was already recognised as a leading business and marketing expert with a proven track record in several of his own companies.

There he applied the same principles that had already made him a highly successful entrepreneur, and transformed his first gym... "Workitout", into a vibrant and highly profitable club within 18 months.

Marlin helped build and develop one of New Zealand's largest upscale adult fitness centers, Exodus Health Club. He was also instrumental in managing the first NZ launch of the InShape Health Club from Australia.

In a short 8-year period in the fitness industry, Marlin has built a strong reputation as a seasoned club business professional and astute profit growth specialist.

Marlin's golden touch using breakthrough club marketing strategies, proven sales systems and smart business ideas have helped thousands of members join clubs worldwide, creating healthy profits and sustainable growth for gym owners. Recently working with the internationally renowned Les Mills, Hamilton Gym.

Marlin's specialties include:

Profit Growth Strategies Club Marketing Solutions Advertising and Promotional Products Effective Membership Sales Systems

The launch of his company, FitBiz is now an opportunity for independent club owners worldwide to learn profit strategies, access resources, and apply these techniques and ideas to get...

More Members, create More Profits, and give club owners More Time

Here's what they're Saying!

"Their marketing systems work"

We got a hold of Marlin and the FITBIZ team through Laura at Adfit to turn our club sales around. Stampede immediately produced so many new qualified prospects that we hired more sales staff to handle them. Their marketing systems work and we would recommend them to any club outside Auckland.

Vince Carmine, Owner Xcel Fitness Avondale

"Now I know why he is in such demand..."

Marlin is a fighter who will do everything he can to get your club business pumping. I was sceptical at first... but now I know why he is in such demand. His energy and passion for helping our business is intense. He is the kind of guy you want on your team.

James Smith Manager, Total Image Fitness, Auckland

"Sales Up 128%"

Our membership sales at the club have gone from 7 a week to over 30 and are up 128% on the same months as last year.

Club Manager, Scott McMillian Xcel Fitness Avondale

"We were new to this industry"

Thanks Marlin for helping to turn our club around. His straight talking approach helped us to get the best possible start in the fitness industry and there is still so much more to learn. We were new to this industry and relied heavily on his knowledge when making the decision to buy a gym franchise business. We would highly recommend him to any club wanting to speak with a top gym marketing person.

Sandie and Ta'aga Siu, Creo Fitness, Manukau