Before entering the fitness industry, Marlin Dean was already recognised as a leading business and marketing expert with a proven track record in several of his own companies.

Who Are We?

FitBiz Marketing International is an organization set to deliver a range of club marketing solutions to benefit gym owners in the New Zealand fitness industry. FitBiz is the parent company of Clubmarketingtools.com.

This website was created as an online resource for gym owners who are overworked, overstressed , and not earning the kind of income they would like in their fitness business.

It is also intended to provide owners and managers with marketing tools, sales systems, and profitability solutions to improve business performance.

Gym owners are also looking for independent fitness industry information, support, and handy resources. If any of these sound like you, then you've come to the right place.

Our website is founded on three basic truths:

• Truth #1

  You'll be a successful club owner, when you discover how to find, keep and grow the right members.

• Truth #2

  You'll have a profitable fitness business when you know how to create and drive ongoing club profits, every single day.

• Truth #3

  You'll enjoy your business and have more time to enjoy life, when you find the right staff, train them properly, and learn how to motivate them using proven club systems.

Our Mission

These three truths form the foundation for our mission, which is to build...

"Proven club marketing products and systems designed to generate More Members, create More Profits, and give club owners More Time".

How do we plan on achieving this mission?

By working with a select group of club owners, serious on making a positive change in their business.

By teaching and educating these club owners and their staff, using proven club marketing products and systems that have been tested to work in real life.

By supporting them through the learning process to ensure they are proficient at applying our club success systems.

By continually investing time, money and resources to improve ways to help generate more members, create more profits, and give club owners more time.

What's In It For You?

Free Stuff

Fitness industry information, resources and articles designed to challenge your thinking and add value to your business.

Club Products For Sale

Club Marketing Products and Systems available for purchase in the Products section on this site.

Consulting And Critique Vouchers

Purchasing vouchers is a simple way to get cost-effective, independent advice for your club. These are available for purchase on this site. It has proven to be a great way for club owner's club profitability advice and expert marketing advice specifically tailored to their situation.

Project Management Consulting And NZ Fitness Industry Advice

Please email us at support@clubmarketingtools.com with your request for anything related to the fitness industry in New Zealand, and we will reply within 48 hours.

Coming Soon...

Industry Directory

We are in the process of putting together an industry supplier list. Don't forget to bookmark our site, so that you can keep up to date with our latest developments.

Product Reviews

Most gym owners want to be able to compare products, services and suppliers in our industry. This section will also give you the opportunity through our forum to let everyone know, which industry suppliers are great to deal with, and which ones need to improve. This section is a result of the feedback we have received, from club owners wanting a source for information and comparisons about everything from fitness equipment, equipment servicing, direct debit companies, financing gear, and industry training organisations, through to employment legislation on staffing issues.

A Club Membership Subscription

As a response to enquiries about having our expertise 'on demand' in several clubs already, we'll be offering an exclusive Club Membership for a select group of owners to gain access to everything we've learned about club profitability.

As a member, you'll receive ongoing support and personal mentoring to ensure every aspect of your fitness business is being maximized.

If you'd like to be notified when this membership opportunity becomes available, please contact us now via email and we'll be sure to get in touch.

Reason #1 Our Industry Experience

Many club owners accept that long hours and stressful work is the only way to make it in the fitness industry. We all know a healthy lifestyle is possible through physical exercise, fitness and work/life balance. But sometimes we're guilty of not practicing it, mainly because a gym business can consume so much of our time... and without the right information and support, mean you can burn out spending countless hours doing the wrong things.

Luckily, being a workaholic isn't required... and deep down you know it's not a healthy way to live. It doesn't have to be that way. Our team have successfully been involved in all aspects of club ownership and club management operations. In that time we've learnt what works well in gyms, just like yours. And guess what?

You can have a great gym and have a full life as well. You just need to learn and apply the right information. Then find and train the right people to help you deliver great service and change lives.

Reason #2 Our Advice Is Independent

We believe this is missing in the New Zealand fitness industry. Our consulting and fitness industry advice regarding any topic or group is totally independent.

That's why we've made the decision never to sponsor, or be sponsored by an industry supplier group, or industry association in the fitness industry. We have great business relationships and extensive networks in the fitness industry. In a lot of cases, these extend across competing supplier companies. The advice, information and recommendations we give to any club, will only serve their best interests, if we remain independent.

For example, a gym may approach us thinking about billing options, and we may suggest Ezypay, for others it may be Debit Success, and others it might be to do it internally. The same goes with equipment suppliers. We have great relationships with all suppliers, but we'll recommend what's best for each individual club. This is why we will not be sponsored, funded, or receive any favors from anyone. All in an effort to give the club owner an unbiased opinion. Soon, this site will post product and supplier reviews in an effort to let you compare and evaluate a complete range of options for your club.

Reason #3 Our Commitment And Support Is Only For The Independent Gym Owner

Club Chains have their marketing departments and layers of management, as well as their ad agencies. Good luck to them! This site is set up for the small business owner. Because many gym owners work in isolation, and have nowhere to turn to, to get the right information. There is no one in New Zealand who is totally set up to support the independent gym operator.

The goal of this website is to give you, the gym owner, the right information to teach you how to be more successful, and enjoy your life, by learning and applying the right tools to compete well against the big club chains.

Reason #4 Our Goal Is To Educate

We are not here to sell you a product, or run a marketing campaign, and then leave you hanging. Our goal is to teach you how to use our systems completely. You'll learn how to master each area of your gym, so you generate more members, create more profits, and have more time to enjoy your life.

Reason #5 Our Personal Guarantee Removes Risk

Our commitment and guarantee is that every product and system, comes with total support to ensure every purchaser know exactly how to implement our success system with confidence, no matter how long it takes. Our goal is to teach and educate gym owners, not mystify them with marketing jargon, fancy promises and techno-babble.