WOFTAM

There is nothing I hate more than seeing club owners pour their money down the drain with WOFTAM’S.

And now you’re wondering…

“What the heck is a WOFTAM, and am I pouring my hard earned cash in one”?

A WOFTAM is any club marketing activity that is a;

WASTE OF FLIPPIN’ TIME AND MONEY!

Stop wasting your flippin’ time and money!

Here are the top 12 most common WOFTAMs I see all the time in gyms, fitness centers, and health clubs…

#12. Wasting Money on Newspaper Ads with some cheap as joining offer of the month
#11. Wasting Money on Radio Ads talking to a whole bunch of people who live out of town
#10. Wasting Money on TV Ads talking to people who live on the other side of your state
#9. Wasting Money sending out Flyers that tick off everyone who gets them. Do you like getting junk in your mailbox? Exactly!
#8. Wasting Money on Yellow Page ads that are sitting next to your competitors. Which doesn’t matter anyway because no even looks at Yellow Pages any more
#7. Wasting Money on stupid sponsorships deals like club logos plastered on some local junior league uniforms
#6. Wasting Money on weak referral programs where the rewards are a joke and the members don’t care
#5. Wasting Time listening to people who have absolutely no idea how marketing works, let alone effective gym marketing
#4. Wasting Time listening to advertising sales people – who are the biggest idiots… and they have no idea how marketing works for gyms
#3. Wasting Time copying other marketing and advertising promotions. Most of these don’t work either
#2. Wasting countless hours searching crap websites looking for good marketing ideas…

And the number one WOFTAM I see in fitness clubs today is…

#1. Worrying about the competition and WOFTAM reacting to anything they do… and both sides end up dropping their pants on price, which leads to more cost cutting on service delivery… then members aren’t happy and leave… And in the end – Everyone Loses.

Stop Wasting Flippin’ Time and Money!