Stampede

How To Create An Infinite Supply Of SUPER HOT Sales Leads, Without Spending A Cent On Advertising

Stampede is our #1 Product, a complete and comprehensive, step-by-step process that you and your staff can follow to get sales PUMPING in your club like you’ve never seen before.

Stampede includes a complete toolkit of winning sales systems…

“How An Inexperienced First Time Gym Owner Ignored All The Usual Club Marketing Tactics – And Grew A Profitable Fitness Business By More Than 263%
In Less Than 18 months, Then Sold It For A Staggering 3.9 Times The Purchase Price”

…And How YOU Can Do the Same by replacing ineffective advertising with his proven lead generation system, and replace cold calling methods and ineffective advertising with Stampede: The Ultimate, Internationally Proven Lead Generation System for Gyms and Fitness Centers.

Dear Club Owner:

I thought I was a fast learner. But looking back it took way too long for me to find out that nearly everything they teach you about effective club marketing is a load of rubbish.

I’ve failed many times using the wrong information and trying desperately to get more sales leads in my own club. I’m sure we’ve all had our fair share of marketing failures. And failure is caused by following what I call the;

“The 7 Myths of Club Marketing:”

1. “You’ve just got to run loads of ads and get your club name out there to get more members.”

2. “Effective club marketing is about building a strong brand”

3. “Club marketing and sales are one in the same”

4. “You only need to do club marketing when you need to sell more memberships”

5. “Marketing is about bending over backwards with any promise to get any interested person in your area to join your gym”

6. “People need to see your ad 5-7 times before they take action to enquire about your gym”

7. “Clubs fail because of weak marketing and lack of sales”

Do you get frustrated spending your hard earned cash on advertising that doesn’t work?

With no enquiries coming in from your ads on radio and newspaper? Are your sales people sitting around doing nothing and wait for someone to walk through the doors of your gym?, when you could be having prospects eager to give you their name and number, and find them eagerly waiting for you to call?

What would you give to be able to come in to your gym every morning and have a stack of names and numbers of people who live in your ClubZONE every single day?  Ready to hand these over another pile of hot leads to your sales team?

What would you give to be sought out by people in your community who are interested in fitness and exercise, know who you are, and understand exactly what your gym does and want to talk to you?

To be chased down by local business people who look to you and your gym as a local fitness authority, and respect you every bit as much as they respect their own doctor?

Wouldn’t that dramatically accelerate the profitability of your fitness business?

For the first few months after I purchased my first gym back in 2001, I believed all those myths about club marketing and advertising… and they were killing my business. Maybe they’re killing your gym business, too. I’d spent thousand of dollars on a business degree in marketing, and nearly a decade of my life in the advertising sales game.

I was hustling like crazy making unsolicited calls and visits, beating down doors, climbing up walls, tearing up shoe leather, and inventing more excuses to get people to visit the gym. It was blood-sweating, soul destroying, cold-calling misery.

I was getting deeper in debt every month, and it was taking me over the edge…

Does any of this sound familiar?

Well, here’s the story of how I “accidentally” brought a gym business and slaughtered the marketing demons, got explosive results from every single club marketing dollar spent, and turned around my gym, which was on the verge of bankruptcy.

And How YOU Can Do Exactly
The Same Thing in Your Gym, Faster Than I Did!

By the time you finish this story, you WILL know exactly how to cure the gym advertising and marketing curse – permanently. You’ll do it faster and with less frustration and without all the unnecessary pain and years of wasting lots of money like I did. You’ll get my personal, hands-on support in the process. And you’ll never be an “advertising victim” again.

After a few months of buying a gym and trying everything I knew about marketing and still not getting enough membership sales to survive, and with debts soaring and creditors knocking at the door, I figured there had to be a better way.

I was searching for answers.  There had to be a solution out there somewhere. After surfing the internet looking for anything that would help my failing gym, I bought dozens of books, audio tapes, signed up to gym expert websites and downloaded everything to do with making more money in gyms.

I basically devoured everything I could find in a desperate attempt to get more members, turn my gym around and save my business from going down the drain.

I was Desperate…

Then I saw an online ad for an IHRSA Profitability Conference in Las Vegas for Gym Owners.  I was that willing and motivated to find the any answers, I decided at that very moment to travel 12,000 miles halfway across the world to learn firsthand how to make money in this industry.

The One Event That Changed Everything…

Although it wasn’t exactly from anything I picked up from the conference itself.  And it really didn’t come from any specific strategy or success system from any of the speakers.  But stepping away from my business, and listening with an open mind…

I was able to learn some key things that makes owning a club unique.

And when I understood a couple of these concepts, I discovered that if these could be used and applied in the right way, I could now see which marketing tools could be applied to my gym business with almost no money spent on advertising.

By using this new knowledge, I combined it with successful marketing concepts that had worked well for me in the past. It was like a lightning bolt!  It all came together on the 12 hour return flight home to New Zealand.

It was like my plane had crashed through a building.  I got mad! I can’t remember much about the flight, but I ended up writing for 10 hours straight. I had to ask the flight attendant for more paper as thoughts and ideas about what I was about to do in my club to save it, came flooding on that flight out of Los Angeles.  I’ll never forget the date.  It was September 11.

Everything Changed For My Gym On That Day…

As soon as I got back home, it was like I was on fire.  I wrote a plan and immediately put it into action.

Within 18 months, I had more than tripled my memberships, got my monthly direct debit income payments to cover my fixed monthly expenses and sold my first gym for a huge profit.

So, what was the change that transformed my club?
It was mindset! It was refusing the accepted marketing myths, and testing and proving new facts to make a gym business work.
I went from the old sales mantra of “selling more gym memberships” suddenly changing it to “Let the Club Sell Itself.”

The dynamic of my gym changed completely…

I wasn’t trying to force my gym down someone’s throat and get anyone to listen in anymore! Instead, the object of the game was to simply to find ways get people to give me their name and number, call my gym on the phone, or walk through the front door.

We changed our Website, used GoldRUSH certificates, Wildfire Competitions and Cross Promotion SuperTag’s to make that phone ring off the hook. And you know what? That actually turned out to be much easier and less expensive than advertising in newspapers and chasing people all over town with a discount offer.

If you can get someone to call you first – instead of hunting him down – suddenly you’re the one in charge. You’ve positioned your gym to be extremely attractive, instead of  hustling for members. People interested in starting toward their fitness goals will listen exactly to what your gym has to say.

It was during this time that I had accidentally stumbled upon a huge secret to gym membership joining success.

Sales started growing immediately, faster than I ever thought possible. In fact the second month back after September 11 hit, was one of our biggest sales months.  My team had recorded of 221 new members joined for October. It was the biggest thrill to see such a drastic change in such a short time. I was ecstatic, and making the decision to travel half way across the world was well worth it, to get my head straight, and save my business.

As our sales grew, I started to get more time to further improve my marketing systems, and get more leads than I could handle.